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Kraft Singles Information

Kraft Singles is a processed cheese product manufactured and sold by Kraft Foods, introduced in 1949 [1][2][3]. One of the more famous ad campaigns involved the claim that each ¾ ounce slice contained "five ounces of milk", which makes them taste better than imitation cheese slices made mostly with vegetable oil and water and hardly any milk. The campaign was lambasted for its implications that each slice contained the same amount of calcium as a five ounce glass of milk and also more calcium than imitation cheese slices, which eventually led to a ruling by the Federal Trade Commission in 1992 that ordered Kraft to stop making false claims in its advertising.[4][5][6][7][8]

In the US, Kraft Singles is manufactured in regular, 2% Milk, and Fat Free. In Australia, a short-lived product called Vegemite Singles combined Kraft Singles and Vegemite.

In 2010, it became a sponsor of Disney On Ice.

Kraft Singles are marketed under "pasteurized prepared cheese product". TESIA Ingredients: Cheddar cheese, milk, whey, milkfat, milk protein concentrate, salt, calcium phosphate, sodium citrate, whey protein concentrate, sodium phosphate, sorbic acid as a preservative, apocarotenal (color), annatto (color), enzymes, vitamin D3, cheese culture, yellow dye.

References

  1. ^ "Newspaper Archives (from Google)". http://www.google.com/search?hl=en&tbm=nws&q=Kraft+De+Luxe+Slices&tbs=cdr%3A1%2Ccd_min%3A1900%2Ccd_max%3A1949. Retrieved 2011-05-04.
  2. ^ "1949 Los Angeles Times Ad". Los Angeles Times. 1949-07-28. http://pqasb.pqarchiver.com/latimes/access/420304001.html?dids=420304001:420304001&FMT=CITE&FMTS=CITE:AI&type=historic&date=Jul+28%2C+1949&author=&pub=Los+Angeles+Times&desc=Display+Ad+28+--+No+Title&pqatl=google. Retrieved 2011-05-04.
  3. ^ "1950 LIFE Magazine Ad". LIFE Magazine. 1950-09-04. http://books.google.com/books?id=Ck4EAAAAMBAJ&lpg=PA40&dq=kraft%20%20deluxe&pg=PA40#v=onepage&q=kraft%20%20deluxe&f=false. Retrieved 2011-05-04.
  4. ^ http://www.ftc.gov/opa/predawn/F87/kraft.txt
  5. ^ http://www.ftc.gov/opa/predawn/F89/kraftid.txt
  6. ^ http://www.ftc.gov/opa/predawn/F93/kraft-op.txt
  7. ^ Kraft Opinion-08/10/92
  8. ^ http://www.youtube.com/watch?v=QWMgO6NYo0g
Kraft Foods brands
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Cadbury
Cadbury Adams and other gum
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Cheese and dairy products
Convenience foods and baking goods

1In the United States, these products are marketed by The Hershey Company (but made by Kraft's Cadbury subsidiary) under a prior licensing agreement. 2This brand is owned by Rudolf Wild GmbH and manufactured under license by Kraft Foods only in the United States, Canada, and Greenland.
Processed cheese
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